Sam Allcock
Entrepreneur • Digital PR Specialist • Agency Founder
ABOUT
Serial founder. Strategist. Digital authority.
Sam Allcock is a British entrepreneur with over two decades at the forefront of UK digital marketing. As a serial digital entrepreneur, Sam founded and grew two independent UK digital agencies — Custard (SEO) and PR Fire (Digital PR) — both of which became nationally recognised names before being successfully exited: Custard in 2018 and PR Fire in 2024.
Today, Sam Allcock — entrepreneur and digital strategist — works across a range of disciplines: advising businesses on digital strategy, investing in domain names and digital assets, supporting agencies and asset holders in raising finance or executing sales, and continuing to build his profile as one of the UK’s most published voices on digital PR and reputation management.
His editorial output spans HuffPost, HubSpot, The London Economic, Business Manchester and dozens of other platforms. He has secured coverage in over 1,000 tier-1 news publications and holds established relationships with news agencies across the world.
20+
20+ Years in digital
1,000+
1,000+ Tier-1 media placements
10,000+
Businesses served via PR Fire
2
Agencies founded & sold
VENTURES
Built from the ground up.
Two agencies founded, scaled to national recognition, and successfully exited — Custard (2018) and PR Fire (2024).
SOLD 2018
Custard
Founded in 2007, Custard grew from a single-person consultancy to a 50-strong agency with a million-pound turnover within two years, serving national and international clients across gaming, insurance, finance, sports and travel. dfdfdfdfdfffffffffffdffffffffdf dfdfdf dfdfddfdfdf dfdfdfdfdf dfdfd
SOLD 2024
PR Fire
Founded in 2008, PR Fire grew into a leading press release distribution and content marketing platform. The agency delivered media coverage for over 10,000 businesses in outlets including the BBC, Daily Mail and New York Times before Sam Allcock, entrepreneur and founder, successfully divested the business in 2024.
EXPERTISE
Where Sam adds value.
Digital PR & Reputation Management
Personal and corporate reputation strategy. Building authority through sustained tier-1 media coverage and content placement at scale.
Digital Strategy Consulting
Helping businesses define, plan and execute digital strategies that drive measurable commercial outcomes.
Digital Asset Investment
Acquiring and developing domain names, social media profiles and content websites as appreciating digital assets.
Agency & Asset Sales
Supporting digital agencies and domain holders in preparing for, marketing and executing successful sales and financing rounds.
SEO & Content Marketing
Two decades of hands-on SEO, from early-stage e-commerce to national brands. Particularly strong in competitive content-driven markets.
Editorial & Publishing
Regular columnist and blogger across HuffPost, HubSpot, The London Economic and more. Author of How to Sell Digital Assets (2025).
Notable clients: Red Bull • Nokia • Liverpool FC • Arsenal FC • Ladbrokes • Kelkoo • Laptops Direct • Memory Bits
MEDIA COVERAGE
1,000+ tier-1 placements.
Sam Allcock, entrepreneur and digital PR strategist, has secured editorial coverage and author profiles across some of the world’s most widely read publications, with direct relationships spanning national and international news agencies.
- BBC
- HuffPost
- Daily Mail
- New York Times
- The Telegraph
- Metro
- HubSpot Blog
- BuzzFeed
- The London Economic
- Business Manchester
- PR News
- Prolific North
- Asia One
- Altrincham Today
PUBLISHED WORK
Author & industry voice.
Sam Allcock’s writing — as entrepreneur, strategist and industry commentator — spans opinion, strategy and practical guidance across platforms and in print.
2025
Book
How to Sell Digital Assets
Sam’s debut book distils decades of experience buying, building and selling digital assets — from domain names to full agencies. A practical guide for entrepreneurs, investors and digital professionals looking to realise value from their online holdings.
GET IN TOUCH
Available for consulting, campaigns & speaking.
Sam Allcock is available for digital PR consulting, reputation management campaigns, digital asset transactions, agency M&A advisory and speaking engagements.