Consultancy
Senior counsel, not a junior audit
Advisory for founders and boards on digital PR, reputation, growth and getting a business ready to sell.
I do not run campaigns for hire any more. What I do is sit across the table from a founder or a board and help with the decisions that actually matter: how the company grows, how it and its people are seen, and what it is worth when the time comes to sell.
Where I am most useful
- Digital PR and reputation. How your business earns coverage, and how you, your brand and your executives are understood by search engines and, increasingly, by AI. This is the discipline I am best known for.
- Entity and knowledge panels. Making sure the right facts about a person or company are the ones the machines pick up. It is a specialism, and it is mine.
- Growth. Two decades of what works and what only looks like it works.
- Preparing for exit. I have sold two agencies and written the book on selling digital assets. Most founders leave money on the table because they start the process too late. I help you not do that.
How it works
Short, senior engagements rather than long retainers. A day, a project, or a standing arrangement where you can put the hard question to someone who has answered it before. I keep the number of clients small on purpose.
Work with me
Tell me where the business is and what decision is in front of you. If I am the right person, I will say so, and if I am not, I will tell you that too.