When page one is the problem
Most people only think about their search results the week something goes wrong. By then the story has usually settled into page one and started to look permanent. It rarely is.
I have spent twenty years on the other side of this work, building the coverage and the entity signals that decide what Google shows. The same understanding runs backwards. If you know why a result ranks, you know what it takes to move it.
What I do
- Clean up page one. The first ten results are what people mean by your reputation. I work out what is holding each one in place, then rebuild the page around assets you own and coverage you have earned.
- Delist, where there is a route to it. Not everything can be removed, but more can than people think. Outdated and cached pages, content that breaches copyright, personal data under UK GDPR, material a publisher will take down once someone asks properly. I know which door to knock on for each, and I do not waste your money knocking on the wrong one.
- Suppress what will not move. When a result cannot be removed, it can be outranked. This is the core of the work and the part I control most directly: owned properties, real coverage, structured entity data, and the patience to do it in the right order.
- Fake and policy-breaking reviews. Reviews that are fabricated, incentivised, posted by a competitor or written by someone who was never a customer break the platform’s own rules, and those come down. I prepare the evidence the platform actually needs and escalate it properly. Genuine criticism is a different job, and I will tell you which one you have.
- Urgent cases. Press enquiry, a story about to break, a review campaign starting this morning. I take urgent work the same day and tell you inside the first conversation what is realistic and what is not.
- Discretion. No case studies with your name on, no logo on my site, no mention to anyone. Most of this work is invisible by design and stays that way.
What I will not do
I will not have honest criticism removed, write reviews, or approach a journalist with anything other than the truth. Aside from being the wrong thing to do, it is the fastest way to turn a small problem into a much larger and better documented one. If that is the brief, I am the wrong person.
How it works
It starts with an audit: what ranks, why it ranks, what is anchored and what is loose. That usually takes a few days and produces an honest assessment, including the results I do not think will move. Then a plan with a sequence and a timescale, and the work itself.
Timescales are the thing people most want a promise about and the thing least in my control. A policy-breaking review can be gone in days. A well-linked news article can take months and sometimes does not move at all. You will get my real estimate at the start rather than a comfortable one.
Work with me
Tell me what you are looking at and what you have already tried. If there is a route, I will tell you what it is. If there is not, I will tell you that too, and you will not have paid me to find out.