Talks that come from having done it
I speak on digital PR, entity SEO, domain investing, and building and selling agencies, from experience rather than theory.
I have spent twenty years in the room where these things actually happen: growing agencies, earning coverage in over a thousand publications, buying and selling digital assets, and lately working out how people and companies are understood by search engines and AI. That is what I talk about, and audiences tell me the difference between someone who has run it and someone who has only studied it is obvious within a minute.
Topics I am asked for
- Building and selling an agency - what a buyer actually prices, and how to be ready before the conversation starts.
- Digital PR that works - earning genuine coverage, not chasing vanity links.
- Entity SEO and knowledge panels - how to make search engines and AI understand who you are.
- Domain and digital-asset investing - where value sits, and how to spot it.
- The reputation economy - what changes now that AI answers, rather than lists, the results.
Formats
Keynotes, panels, workshops and podcasts. I tailor the talk to the room, and I would rather send a full house away with three things they will actually use than dazzle them with thirty.
Invite me to speak
Tell me the event, the audience and the date, and what you would like the talk to do.