Sam Allcock See if you qualify
For founders, directors and experts people look up

Get your own Google knowledge panel. Guaranteed.

Look as credible on Google as you are in the room. I build the sourced record Google needs to show a knowledge panel for your name: the same work behind my own. £1,500, and if no panel appears within 3 months, you get 100% of your money back.

Sam Allcock, founder of Ascribed · 20+ years in search · 2 agencies built and sold

See if you qualify £1,500, guaranteed. No knowledge panel within 3 months, 100% refund.
Run on me first

The proof is my own name

Search for Sam Allcock and Google shows a knowledge panel. Every source below agrees with the others, and each traces back to something a person can check.

Google search for Sam Allcock showing his knowledge panel: Entrepreneur, a grid of photos, his website, LinkedIn and Dubai Edited profiles, and his date of birth
Google, September 2026. The name, the title, the photos, the born date and the profiles all come from sources that agree with each other.

When someone looks you up and nothing is published, the machine does one of three things

It says nothing

And whoever looked you up moves on to someone it can describe.

It repeats what it found

Including the parts that are out of date or wrong.

It describes someone else

Confidently, for the other person with your name.

All three cost you work you never hear about, because nobody tells you they looked you up and were unimpressed.

How it works

Four steps, and one that is Google’s

  1. 1

    One questionnaire

    The only real demand on your time.

  2. 2

    I check what is out there

    And tell you what can be built from it, and what cannot.

  3. 3

    We write and place it

    Wiki entries, articles, your facts page, all agreeing.

  4. ✓

    Your panel appears

    Within 3 months. If it does not, you get 100% of your money back.

  5. 4

    A monthly report

    What Google, ChatGPT, Gemini and Perplexity say now.

What it costs

One price, guaranteed

Your knowledge panel
£1,500
Once, if you qualify
  • Wiki listings in your name
  • Real articles, placed with named journalists
  • Your own facts page, with every profile you own pointed at it
  • Monthly reports on what Google and the AI tools say
  • You own everything we build
The guarantee
100% refund
If there is no panel within 3 months

Google decides what it shows, and nobody controls that. So instead of promising what we cannot control, we put your money on it. If no knowledge panel appears for your name within 3 months of the work starting, you get every penny back.

We can only offer that because we are choosy. The questionnaire tells us whether you qualify, and if we do not think we can get you there, we will say so and not take your money.

Who this is not for

  • Anyone who wants something published that is not true
  • Anyone with nothing yet to cite
  • Anyone who wants a bad story buried by Friday
  • Anyone who does not qualify: if we do not think Google will show a panel for you, we will tell you and not take your money

Questions

How can you guarantee a knowledge panel?

Google decides what to show and nobody controls it, so the guarantee is our money, not a claim of control. If no panel appears for your name within 3 months of starting, you get a 100% refund. We only take on people we are confident about, which is what the qualifying questionnaire is for.

How do I know if I qualify?

Fill in the questionnaire. We look at what is already published about you and whether there is enough real, checkable material to build on. If there is, we tell you. If there is not, we tell you that too, and what would change it.

Will this get me penalised?

No. There is no trick in it. We publish sourced facts in the places that publish sourced facts, and get real journalists to write real articles. It works because it is the thing search engines are trying to reward.

What if the internet already has something wrong about me?

Usually it is a confusion with someone who shares your name, fixed by giving the machines enough correct detail to tell you apart.

How long does it take?

The build is quick. Google catching up is not entirely in anyone’s hands, which is why the monthly report exists: you can watch it happen. You get a realistic timescale for your own case after the free check.

Do I own what you build?

Yes. Nothing is rented back to you and nothing disappears if you stop paying.

See if you qualify

See if you qualify for your own knowledge panel

Fill in the questionnaire. I will look at what is out there and tell you honestly whether you qualify. £1,500 if you do, and 100% back if there is no panel within 3 months.

Prefer a full page? Open the questionnaire or talk to me first.

See if you qualify